Nike Lebron
The goal for this project was to push the logo’s design capabilities as far as possible and create an immersive pattern solely out of the logo that would draw the viewer in.
My two main sources of inspiration came from Christian and Muslim symbolism seen in paintings, churches and mosques given my mixed Iranian/American heritage.
Conceptually, this is meant to be a piece of retro advertisement for Nike that depicts one of their rising star athletes, a young LeBron James, at the beginning of his career.
My Role: Concept, Design, Implementation
